Netherlands: F/C RELAUNCH FRISO

After 7yrs, FrieslandCampina’s infant nutrition brand Friso is being relaunched in the Netherlands via Dutch online retailers Bol.com and Friso.nl. This is seen as an important development for the brand which is a big seller in Asia. F/C granted rights to sell Friso in the Benelux area, but only in pharmacies, to Swiss group Hero for 7yrs. F/C have now retained rights to Friso in Benelux and they are promising a major marketing campaign.